(#UltimateBrewcationxPS) , what is the story behind this trend in Social Media today?
05-09-2026
#UltimateBrewcationxPS (also tagged #DaoCoffeeXPerthSanta) is a branded fan trip happening right now, September 5–6, 2026. youtube.comDao Coffee, a Thai instant/coffee brand sold at 7-Eleven, partnered with GMMTV pairing Perth Tanapon and Santa Pongsapak (PerthSanta). The campaign, “Dao Coffee The Ultimate Brew-cation x PerthSanta,” invited fans to buy any Dao Coffee products at 7-Eleven stores, 7-Delivery, or online from July 24 to August 23, 2026, register receipts via the brand’s LINE account, and compete for the top 20 spenders. Those winners joined Perth and Santa on an exclusive 2-day, 1-night trip to Khao Yai. @GMMTVThe trip is underway today. Fans and attendees are posting videos and photos of group activities, travel, and especially close interactions between Perth and Santaholding, touching, playful momentsthat the fandom is calling “peak romance.” That footage is driving the hashtag on X and other platforms. @Lam0405LamIt is a typical GMMTV-style brand activation: purchase-to-win access to the actors in a relaxed vacation setting, which fans treat as both a prize and content to celebrate the pairing.