(#LingxDirovoAppreciationEvent) What is the story behind this trend in Social Media today?
06-09-2026
The hashtag marks a fan-driven show of support on the day of an offline appreciation event tied to Lingling Kwong’s role as presenter for the cosmetics brand DIROVO. Lingling, a Thai-Hong Kong actress who rose to wide popularity through girls’ love dramas, was named brand presenter for DIROVO’s cushion foundation and related makeup products earlier in 2026. She appeared in a livestream for the brand in late July that produced strong sales figures and high concurrent viewership. The brand followed that campaign with further promotion across Chinese platforms and scheduled a customer-appreciation gathering for 6 September 2026 at 1 p.m. Bangkok time. On the day of that gathering, supporters began posting photos, clips, well-wishes and messages of pride under the hashtag to celebrate her work with the brand and to share the festive atmosphere surrounding the event. The posts emphasize her charm, professionalism and the warmth of the occasion rather than any controversy or sudden news.