(#AMUSEGlowWithNamping) What is the story behind this trend in Social Media today?
06-09-2026
The hashtag comes from a promotional collaboration between the Korean vegan cosmetics brand AMUSE and Thai actor Namping. AMUSE entered the Thai market with a focus on fresh, glowing, healthy-looking skin and makeup. Namping was chosen as a face for the campaign because his clean, youthful visuals match the brand’s “glow” aesthetic.The partnership began with Namping appearing at AMUSE’s official Bangkok launch event earlier in the year. That appearance generated strong fan support and established the “Glow with Namping” theme. Follow-up activities included in-store events, special promotions on toner pads and other SkinReady products, and opportunities for fans to meet him through purchase campaigns.The current surge in the hashtag is tied to a live shopping session held today. During the stream Namping appeared alongside a makeup artist to demonstrate and sell AMUSE products, offering discounts and gifts. Fans tuned in in large numbers, shared clips of his appearance and banter, and used the hashtag to cheer the broadcast and boost visibility. The combination of an established celebrity partnership, product promotions, and a high-engagement live event is what made the tag trend today.