(#ゴンチャのTEACRAFT新作) What is the story behind this trend in Social Media today?
07-09-2026
Gong Cha Japan launched a seasonal tea line called TEACRAFT earlier in 2026 to highlight aroma-focused, less-sweet blends that pair quality tea leaves with fruit and floral notes rather than heavy toppings. The series rotates several times a year. After earlier limited flavors such as strawberry-and-rose Darjeeling and muscat-and-peach Dong Ding oolong, the brand posted a teaser for the next installment using the hashtag and a partially obscured name that reads “蜜り〇ご ジャス〇ン.” Fans immediately began quoting the post, filling in the blanks as “蜜りんごジャスミン” (honey apple jasmine) and attaching the required hashtag to enter a same-day lottery for complimentary drink tickets. The combination of a new seasonal flavor announcement, an easy guessing game, and instant-prize incentive produced a burst of posts on the day the teaser appeared.