(#GORIDEDIGOPAYMULAIDARI1000) What is the story behind this trend in Social Media today?
07-09-2026
The hashtag refers to a Gojek promotional campaign for GoRide motorcycle taxi trips paid through GoPay. The offer lets qualifying users complete a ride for as little as one thousand rupiah after a large discount voucher is applied.The campaign targets people who are new to GoPay or who have not recently used GoRide with that payment method. A voucher typically covers most or all of a short-trip fare (often with a minimum original price around thirteen thousand rupiah and a cap on the discount), so the customer pays only a token amount. Availability is limited by quota and applies only when GoPay is selected as the payment option.Because the resulting fare is far below normal rates, users began posting screenshots and stories of ultra-cheap trips. The phrase itself became a convenient slogan that people copied into posts to highlight the deal, turning an ordinary discount into a widely shared social-media topic. The trend is therefore simply the public reaction to an aggressive, limited-time price promotion designed to drive GoPay adoption on GoRide.