(Corinthians) What is the story behind this trend in Social Media today?
07-09-2026
The current social media buzz around Corinthians centers on an official partnership with Turma da Mônica, launched to mark the 90th birthday of creator Mauricio de Sousa. Cascão, the character long established in the comics as a devoted Corinthians supporter, now appears on licensed products including shirts, cups, and other items, as well as on the team’s match kit for the recent home game against Chapecoense. The character’s face was incorporated into the club crest style, printed on jersey numbers, used as a commemorative patch, and featured on the captain’s armband. Fans responded enthusiastically to the crossover, sharing photos of the new merchandise and celebrating the long-standing comic-book connection that made Cascão the natural choice for the collaboration. The announcement video from the club’s official channel quickly drew comments focused on the new cups and the character’s well-known allegiance to the team. The campaign coincided with the club’s 116th anniversary activations, which also invited supporters to submit videos of the traditional “poropopó” chant for display on the stadium screens during the same match. Together these elements produced a wave of light-hearted, nostalgic content that contrasted with the team’s on-field struggles.