(#雪見だいふく濃厚チョコ) What is the story behind this trend in Social Media today?
07-09-2026
The hashtag refers to a new seasonal Yukimi Daifuku flavor from Lotte that officially went on sale nationwide today. Yukimi Daifuku is a long-running Japanese ice cream brand known for wrapping soft, chewy mochi around ice cream. Chocolate versions have appeared as autumn and winter limited editions for several years, typically featuring rich chocolate ice cream inside chocolate-colored mochi.This year’s version adds a new texture: pieces of crisp chocolate are enclosed inside the dense chocolate ice cream, then wrapped in the usual soft mochi. The combination is meant to deliver three contrasting sensations in one bitesmooth melting ice cream, tender mochi, and a light crunch from the chocolate pieces. The product is sold in two-packs at a suggested price of 226 yen including tax.Announcements in late August generated early interest among fans who look forward to the annual chocolate flavor. On launch day the official campaign invited people to use the hashtag when sharing or quoting related posts in exchange for a chance to win packs of the ice cream, with higher odds for those who participated early. That promotion, together with the first-day availability in stores, produced a wave of posts expressing anticipation, sharing photos of the packaging, and commenting on the new crunchy element.In short, the trend is the combination of a familiar seasonal product receiving a noticeable texture upgrade and a same-day social-media giveaway that encouraged widespread use of the hashtag.