(#新マルちゃん正麺始動) What is the story behind this trend in Social Media today?
07-09-2026
The hashtag marks the nationwide launch today of a major renewal of the long-running Maruchan Seimen bag-noodle line. First introduced in late 2011, the series became famous for a patented drying method that keeps dried noodles tasting and feeling close to fresh ones; it has since sold well over two billion servings and is now celebrating its fifteenth anniversary.The 2026 update focuses on the noodles themselves. The same “fresh-noodle-as-is” process has been refined so the strands are smoother and more elastic from the first bite, giving an even closer approximation of freshly made ramen. Soups were also adjusted for a rounder, milder profile. Six core five-pack flavors received the treatment: soy sauce, miso, salt, pork-bone, pork-bone soy, and Japanese-style soy Chinese soba. They reached store shelves this morning.To mark the occasion the manufacturer started a simple social-media giveaway. Participants quote an official announcement, add the new hashtag, and name the flavor they most want to try. Thirty winners receive mixed packs of the renewed products. The combination of a well-loved brand’s first major noodle-texture upgrade in years plus an easy prize campaign is what pushed the hashtag into wide use today.