(#ときのそら新メイクアップライブ) What is the story behind this trend in Social Media today?
07-09-2026
The hashtag refers to a special livestream by Tokino Sora, the founding member of Hololive and its first virtual idol who began activities in 2017. On September 7, 2026, she held a 3D performance event titled a new makeup live and self-reveal gathering, during which she publicly debuted an updated visual design after nine years with her original look.This reveal forms the first implementation of a broader Hololive Production initiative announced the same day as part of the company’s 10th-anniversary countdown. The program updates talents’ standard outfits, makeup, hairstyles, and expressions so they better match current activities and upcoming challenges while preserving the character’s established identity. Updates follow one of three approaches: further drawing out existing charm, refining motifs, or making a more noticeable change. Sora’s version emphasizes a more mature and polished appearance.The stream itself mixed a nonstop medley tracing her career and Hololive’s growth, surprise appearances by fellow members, and her first performances in the new design. It coincided with her ninth anniversary, the start of sales for related commemorative goods featuring the updated visuals, and promotion of her first arena-scale concert scheduled for November at Pia Arena MM in Yokohamaan important step toward her long-stated goal of performing at Yokohama Arena.The combination of a veteran’s first major visual refresh, the official launch of the company-wide update project, and the festive anniversary timing produced widespread discussion and celebration among viewers. Fans described the new makeup as strikingly cute and well-suited to her current stage presence, framing the event as the start of a new chapter rather than a replacement of the past.