(#AnaPaulaNaTIM) What is the story behind this trend in Social Media today?
08-09-2026
The hashtag refers to journalist and television personality Ana Paula Renault, winner of Big Brother Brasil 26, and her ongoing commercial partnership with the telecom company TIM.After her victory in the reality show earlier in 2026, TIM featured her in several advertising campaigns. The company later invited her, along with fellow former contestant Juliano Floss, to attend Rock in Rio 2026 as part of its group of influencers and creators at the festival, which TIM sponsors.Rock in Rio 2026 is taking place across two weekends in September in Rio de Janeiro. Today is one of the event days, and Renault is present at the Cidade do Rock representing the brand. Supporters have been posting messages celebrating her appearance there and combining the hashtag with references to the festival.The trend reflects fan enthusiasm for her presence at the event through the TIM partnership that began during and after the reality show.