(ANA NO ROCK IN RIO) What is the story behind this trend in Social Media today?
08-09-2026
The phrase refers to a promotional campaign tied to the 2026 edition of the Rock in Rio festival in Rio de Janeiro. The telecom company TIM, official connectivity sponsor of the event, invited journalist and recent Big Brother Brasil winner Ana Paula Renault to attend as part of a group of influencers and content creators covering and experiencing the festival on behalf of the brand.Fans of Renault have been using the exact wording in posts to take part in TIM’s related activation. The campaign offers participants the chance to win prizes connected to her presence, including a bag signed by her. Because the first weekend of the festival had just ended and the second weekend had not yet begun, the conversation stayed active online as people continued posting to enter the giveaway and celebrate her attendance.