(#原神サーティワンコラボ) What is the story behind this trend in Social Media today?
08-09-2026
The hashtag traces to the first collaboration between Genshin Impact and Baskin-Robbins Japan, themed “Sweet Ice Cream Time” and timed to the approach of the Snezhnaya region. It was first teased at the end of July during the Version 7.0 livestream with silhouettes and casual ice-cream artwork of new characters; full details followed in mid-August. Four characters from the incoming snow nationIlluga, Flins, Linnea and Odetteappear on the goods, with Flins and Linnea given original modern outfits created just for the campaign.Two take-away sets launched exclusively through the chain’s mobile-order system on 8 September and run until 6 October (while stocks last). One set contains four scoops in a specially printed box plus acrylic stands of Flins and Linnea; the other is a three-serving pack in a character-designed cup plus four acrylic keychains. Every purchase also includes a serial code redeemable for an in-game furnishing (Sweet Ice Cream Wagon), a new recipe, Primogems, Mora and experience books. Pre-orders had already opened in late August, yet the official start date produced an immediate surge: more than 100 000 people sat in the mobile-order queue at one point, with waits stretching to three hours. Limited physical merch, exclusive character art and the in-game rewards together turned the opening day into a high-volume social-media moment, with players posting photos of the sets, fan art of the new casual outfits, and short “eat ice cream with [character]” messages under the hashtag.