(#ポムポムプリンとなかよくおやつ時間) What is the story behind this trend in Social Media today?
08-09-2026
The hashtag is part of a limited-time campaign tied to Pompompurin’s 30th anniversary in 2026. The character, a laid-back golden retriever from Sanrio known for loving pudding and napping, recently won the Sanrio Character Grand Prix for a second consecutive year, prompting a wave of commemorative collaborations.Seven-Eleven Japan launched a nationwide fair starting September 8 featuring original Pompompurin-themed sweets such as a cream milk pudding, a chewy white dorayaki filled with custard and caramel, and a frozen imagawayaki with custard pudding flavor. Alongside the products, the chain is running several giveaways, including stickers with purchases and an app-based lottery for original goods.One of those promotions is a social-media contest that began the same day. Participants quote an official announcement and add the hashtag to enter a drawing for a large “napping Pompompurin” plush toy. Because the entry period opened on September 8 and the prize is a sought-after anniversary item, users immediately began posting with the hashtag, causing it to trend.The phrase itself evokes Pompompurin’s easygoing personality and the idea of sharing a relaxed snack moment with the character, which fits both the sweets on sale and the cozy image of the plush prize. The combination of new products, anniversary excitement, and an easy-to-enter contest explains why the tag appeared widely on social media today.