ZetaDisplay to Deliver First Retail Media Network for SPAR, tell me about this news in (https://www.manilatimes.net/2026/09/09/tmt-newswire/globenewswire/zetadisplay-to-deliver-first-retail-media-network-for-spar/2421246)
09-09-2026
Based on the article published by The Manila Times, ZetaDisplay has expanded its long-standing partnership with SPAR to deliver the retailer’s first Retail Media Network (RMN).Here are the key details of the announcement:
- Background and Platform: The move follows ZetaDisplay’s recent acquisition of retailmediatools, an infrastructure-as-a-service platform for retail media. This acquisition enables a fully integrated, retailer-owned media ecosystem that bridges physical store visits with digital advertising capabilities.
- Rollout and Scope: The initiative begins with a pilot program scheduled to run through the end of the year. Led by ZetaDisplay’s Austria teamwhich has worked with SPAR for over a decadethe rollout involves installing hundreds of new digital screens, repositioning existing screens based on customer journey data, and rolling out ZetaDisplay’s proprietary Engage Suite across stores, including SPAR Slovenia.
- Retailer Control and Targeting: SPAR will maintain complete control over its advertising network, including deciding which external brands can advertise and using the displays for its own internal marketing campaigns. The setup allows precise ad targeting based on store location, time of day, and shopper behaviors.
- Strategic Objective: The initiative aims to modernize SPAR’s in-store omnichannel customer experience while turning physical supermarket aisles into monetizable media channels for both SPAR and its brand partners.