Kim Soo Hyun wins advertising lawsuit, tell me about this news in (https://www.msn.com/en-in/money/general/kim-soo-hyun-wins-advertising-lawsuit/ar-AA2c3Z6y?ocid=BingNewsVerp)
12-09-2026
South Korean actor Kim Soo-hyun secured a legal victory in an advertising contract dispute against Swiss watchmaker Mido.The 13th Civil Division of the Seoul Eastern District Court ruled in favor of Kim Soo-hyun and his agency, Gold Medalist, dismissing Mido’s claims to reclaim approximately 577 million KRW (around 430,000 USD) in advertising fees. The judgment was finalized after Mido decided not to appeal within the legal deadline.Key Background Details
- The Dispute: Mido, which had worked with Kim Soo-hyun since December 2020, terminated its contract following past controversies and public allegations involving his personal life. The brand argued that the fallout severely damaged his commercial value as an endorsement model, justifying early termination and a partial refund of fees for the remaining contract period.
- The Defense & Ruling: Kim Soo-hyun’s agency argued that the actor was not at fault and did not breach contractual obligations, noting that the controversy stemmed from unfounded claims made by an outside third party. The court agreed with the agency’s position, determining that legitimate grounds for contract termination were not established.
- Broader Context: Police investigations had previously concluded with a decision not to send charges to prosecutors due to a lack of evidence, clearing the actor of wrongdoing. While Kim Soo-hyun still faces other pending civil disputes with brands regarding advertising contracts, this ruling represents his first finalized victory among them.