Remembering Kevin Keegan's incredible charity effort at the very first Great North Run, tell me about this news in (https://www.chroniclelive.co.uk/news/north-east-news/gallery/remembering-kevin-keegans-incredible-charity-34608333)

The article from ChronicleLive looks back at football icon Kevin Keegan’s participation in the very first Great North Run in 1981, highlighting his memorable charity effort before he officially joined Newcastle United a year later.Key details from the report include:

• The Half-and-Half Shirt: Although he was playing for Southampton at the time, Keegan wore a specially designed shirt featuring half black-and-white stripes (Newcastle United) and half red-and-white stripes (Sunderland), uniting both sides of the fierce Tyne-Wear rivalry for the occasion.
• The Charity Bet: Keegan ran to raise funds for the Charlie Bear scanner appeala cause supported by the Evening Chronicle to purchase the North East’s first whole-body CT scanner. His fundraising took the form of a personal pledge: he promised to pay 50p for every man who finished ahead of him and £1 for every woman who beat him. This pledge resulted in raising approximately £250.
• Tribute from Sir Brendan Foster: Following Keegan’s death, Great North Run founder Sir Brendan Foster paid tribute, noting that no one did more for the community than Keegan and that the entire North East, alongside Liverpool and football fans across England, would deeply mourn the loss of the legend who restored regional pride and confidence.
• Inspiring Future Runners: The piece also highlights how Keegan’s spirit continues to inspire participants, featuring lifelong Newcastle supporter Darren Stephenson, who planned to run the half marathon in football boots while wearing a replica half-and-half shirt bearing the phrase “I would love it if we beat cancer” on the back.