(#櫻坂46_愛MUSTBE) What is the story behind this trend in Social Media today?
16-09-2026
The hashtag is trending because Sakurazaka46’s 16th single title track “愛MUST BE” just received its music video premiere and digital pre-release. The single itself was first announced as a surprise at the group’s arena tour finale in late August and is scheduled for physical release in mid-October.Third-generation member Taniguchi Airi was named center of the title track for the first time. The formation, new artist photos, and a short teaser of the photo shoot were unveiled shortly before the video drop. Fans are now circulating reactions to the visuals, the performance, the song’s lyrics (which speak of love as something finite that must be shared rather than hoarded), and the music video’s concept of a hen-night gathering that slowly shifts from celebration toward formality and emotional distance.The combination of a new center, fresh concept, and the immediate availability of the full video has driven the surge of posts under the official hashtag.