How Sydney Sweeney responded to the Novig ad backlash without using words, tell me about this news in (https://www.nbclosangeles.com/news/local/sydney-sweeney-response-public-backlash-resurfaces-amid-new-sports-ad-controversy/3943079/)

16-09-2026

Sydney Sweeney faced a wave of public backlash from female athletes and sports fans over a provocative ad campaign for the sports prediction app Novig, in which she appeared nearly nude with sports equipment strategically covering her body. Critics, including several prominent Olympians, argued that the ad sexualized women and undermined the athletic achievements and hard work of female athletes.

Without addressing the criticism directly in words, Sweeney seemingly responded by sharing additional posts on social media. She posted videos and photos featuring herself using an even wider array of sports balls and equipment to cover her body, as well as sharing archival covers from ESPN Magazine’s “The Body Issue” on her Instagram Stories, implicitly leaning into the imagery rather than backing down from the controversy.



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