(mc paiva) What is the story behind this trend in Social Media today?
17-09-2026
MC Paiva is a Brazilian funk singer from São José dos Campos who rose quickly after 2020 with ostentação-style tracks, most notably the 2022 hit Casei com a Putaria. He built a large following by mixing music with a flashy public image of luxury cars, jewelry, travel, and money.The current social-media wave is the latest chapter in a months-long feud with transgender influencer Malévola Alves. It began in late April 2026 when Malévola publicly contested a high charge at a well-known hair salon and organized a protest. Paiva’s then-girlfriend, influencer Soso Careca, defended the salon online. The argument moved from social media to a chance encounter outside a cinema at Shopping Anália Franco in São Paulo, where videos showed a physical confrontation. Malévola accused Paiva of transphobia; the clip circulated widely and turned the pair into recurring internet antagonists.The couple later split and reconciled, with the April clash remaining a sore point. On 16 September 2026 Paiva went live and, speaking to a large audience, demanded Malévola’s address, said he would attack her if he saw her in the street, and warned that “tragedy” would follow if she arrived with security. Malévola posted that she was heading to a police station to file a report. Those statements, coming after the earlier mall incident and a history of other controversies (including a 2024 police operation over alleged illegal raffles), reignited the story and made it the dominant topic across platforms overnight.