(PERTH MY LA ROCHE) What is the story behind this trend in Social Media today?
17-09-2026
The phrase PERTH MY LA ROCHE is a fan-created slogan that exploded today around a live promotional appearance by Thai actor Perth Tanapon. He is appearing as a special guest at a La Roche-Posay Malaysia event held this afternoon at Mid Valley Megamall’s Center Court. The event marks his first visit to the country and is tied to the brand’s Effaclar skincare range, with the campaign using the tagline SupraPERTHfectSkin.Fans watching the livestream and clips from the venue began repeating the phrase as a playful mash-up of the actor’s name and the brand. Posts typically pair the slogan with short videos of Perth on stage, greeting the crowd, or posing, often highlighting his appearance and the excited reactions of attendees. The wording functions both as a chant of support and as a coordinated hashtag that groups the day’s content together.The trend is therefore a real-time fan celebration of the actor’s brand collaboration and his first public appearance in Malaysia.