(#LOEWExPhuwin) What is the story behind this trend in Social Media today?
17-09-2026
The hashtag is trending because luxury fashion house Loewe officially named Thai actor and singer Phuwin Tangsakyuen as its newest brand ambassador. The announcement dropped today and quickly spread among fans celebrating the news.Phuwin, 23, first built a large following through GMMTV series such as Fish Upon the Sky, Never Let Me Go, and Me and Thee. He later expanded into music. His relationship with Loewe began earlier: he was named a Friend of the House in 2024, appeared at Paris shows, featured in campaigns including the 2026 Songkran project, and wore the brand on magazine covers such as ELLE Thailand’s June 2026 issue showcasing the Fall-Winter 2026 pre-collection.The new title marks a formal step up from that earlier association. Loewe’s creative directors highlighted his natural movement between acting and music and his curiosity. Phuwin has spoken about being inspired by the care and craftsmanship behind the brand’s pieces.Fans have been posting congratulations and photos from his previous Loewe appearances, turning the hashtag into a wave of celebration for the milestone.