(#AshirwadKaDiya) What is the story behind this trend in Social Media today?
17-09-2026
The hashtag refers to a nationwide campaign and musical tribute tied to Prime Minister Narendra Modi’s 76th birthday on 17 September 2026, which also marks 25 years of his public life beginning with his tenure as Gujarat chief minister in 2001.Musicians released a song of the same name as a personal dedication honouring his years of service. The Bharatiya Janata Party simultaneously launched an initiative asking people to light a diya at home, typically between 6 and 7 pm, as a symbolic blessing for the Prime Minister’s health, long life and continued work. Large coordinated lamp-lighting events were organised at hundreds of locations, including major gatherings in Delhi and Ahmedabad.The effort forms part of a month-long service campaign running from 17 September to 17 October that includes blood donation, cleanliness drives and other outreach activities. The Prime Minister publicly described the gesture as an expression of affection that strengthened his resolve to serve the country. The diya itself draws on the traditional Indian symbolism of light as a blessing and prayer.