(#NewTrickbyROSÉ) What is the story behind this trend in Social Media today?
18-09-2026
The hashtag refers to the surprise drop of ROSÉ’s new standalone single “new trick,” which arrived today along with its official music video. The track was written in May, only two days after she attended the Met Gala, during a hectic stretch when she told her frequent collaborator that she no longer felt connected to the sad, melancholic songs that had defined her previous album. Instead they produced something bright, playful, and pop-rock in feelenergetic guitar, stacked vocals, and a chorus that frames heartbreak as something she can pick up off the floor and kick the door on. ROSÉ has described the process as channeling a different, more fun version of herself in the studio and being excited to share that energy.The video was directed by a well-known filmmaker and shot entirely on Apple’s newly announced iPhone as part of the company’s “Shot on iPhone” campaign, which is why the release doubled as both a music event and a tech moment. A short teaser circulating earlier this month showed her holding a giant lollipop printed with the song title, setting the cheeky, slightly 2000s-inspired visual tone that fans have been reacting to today. The song itself is a one-off rather than the first single from her next album, which is expected later. The combination of the fresh sonic direction, the high-profile phone collaboration, and the immediate availability of the full video is what turned the title into a trending topic across social media on release day.