(#로제_뉴트릭_발매) What is the story behind this trend in Social Media today?
18-09-2026
The hashtag refers to the release of BLACKPINK member Rosé’s new standalone single “New Trick.” It is her first solo track of 2026, issued as a one-off rather than the lead single from her still-untitled second album (expected sometime in 2027).The song was written earlier in the year, only a couple of days after the Met Gala, during a session with frequent collaborator Amy Allen. Rosé has described it as a shift away from the more introspective, mid-tempo material that filled much of her 2024 debut album rosie; the new track leans into a brighter, pop-punk-inflected energy that continues the direction first heard on “APT.”The accompanying music video was directed by Dave Meyers and filmed entirely on Apple’s newly announced iPhone 18 Pro as part of the brand’s “Shot on iPhone” campaign. The release date was deliberately aligned with the global launch of that phone.Fans began using the Korean-language hashtag as soon as the track and video dropped, turning it into a real-time celebration of the new music and the unusual production method behind the visual.