Big 12 Commissioner Brett Yormark discusses bringing the 1st FBS game in London Big Noon Kickoff, tell me about this news in (https://www.foxnews.com/video/6405299923112)
19-09-2026
In this Fox Sports segment featured on Fox News, Big 12 Commissioner Brett Yormark joined host Rob Stone on the set of Big Noon Kickoff live from Wembley Stadium in London to discuss the significance of staging the first-ever regular-season NCAA Division I FBS game in the United Kingdom.
Here are the key highlights of the news and discussion:
Historic Milestone: The matchupthe inaugural “Union Jack Classic” between the Kansas Jayhawks and Arizona State Sun Devilsmarks the first time an FBS college football game has been played in the UK.
Big Noon Kickoff Goes International: For the first time in the pregame show’s history, FOX Sports took Big Noon Kickoff overseas, broadcasting live from London to capture the atmosphere and introduce the pageantry of American college football to a European audience.
Global Ambitions for the Big 12: Yormark explained that playing abroad aligns directly with his long-term commercial strategy for the conference. Drawing on his prior experience in the NBA taking the Brooklyn Nets to international markets like London, Mexico City, and China, he emphasized that sports brands must think globally.
University and Brand Value: Beyond sports entertainment, Yormark highlighted how international games benefit Big 12 member institutions by raising global profile, helping drive international student enrollment, and engaging overseas alumni and fans.
Future Overseas Games: Yormark noted that this London debut serves as a proof of concept, leaving the door open for the Big 12 to explore future international games and events in Europe and Latin America.