(#Qさま) What is the story behind this trend in Social Media today?
21-09-2026
#Qさま is the long-running official hashtag for the Japanese television quiz variety program Quiz Presentation Variety Q-sama!!, a Monday-night fixture on TV Asahi that pits knowledgeable celebrities against one another on topics drawn from school subjects, rankings, and general knowledge.The tag rises whenever a new episode airs, and it is especially active on three-hour specials. Today’s broadcast is one of those specials: a nationwide survey of 10,000 people ranking the prefectures whose local cuisine makes rice taste best. Contestants tackle questions about regional dishes such as Fukuoka’s motsunabe and tonkotsu ramen, Hokkaido’s jingisukan and seafood, Kagawa’s udon, Aichi’s miso-katsu and hitsumabushi, and Okinawa’s soki soba. Young performers from idol groups appear alongside regulars, producing the usual mix of correct answers, early eliminations, and live commentary that viewers post while watching.A second reason the conversation is louder than usual is the program’s on-air tribute to its longtime narrator, who died earlier this month. During tonight’s episode the successor was introduced and spoke a brief, respectful line about carrying the baton forward. That moment, combined with the food-ranking theme and the presence of popular younger guests, accounts for the hashtag’s prominence on social media today.