(#gfvip) What is the story behind this trend in Social Media today?
22-09-2026
The hashtag refers to Grande Fratello VIP, Italy’s celebrity edition of the Big Brother format. The ninth season launched in mid-September 2026 on Canale 5, hosted by Ilary Blasi with Cesara Buonamici and Selvaggia Lucarelli as commentators.An Open House period began a couple of days before the official premiere, with a small group of contestants already living in the house. The first prime-time episode aired on 17 September and the second on 19 September, when several more well-known names entered. The full cast of eighteen includes a mix of reality-television veterans and newer faces.Monday 21 September is the third episode. Viewers are following the outcome of the previous televote, which will produce the first official candidate for elimination rather than an immediate exit. The night also features a dance-and-singing challenge between teams and a studio guest appearance by Iva Zanicchi.Discussion on social media centres on the new arrivals, emerging house dynamics, nomination results, on-air performances, and rumours of possible further entries. The show’s combination of live television, 24-hour house footage and regular daytime recaps keeps the conversation active throughout the day.