(#Delvaux) What is the story behind this trend in Social Media today?
22-09-2026
The hashtag is trending because a popular Thai actor is traveling to Brussels to attend an exclusive Delvaux event. He will visit the brand’s workshops, flagship store, and a special art installation created by Belgian artist Hans Op de Beeck that has been placed throughout the company’s headquarters and ateliers. The installation, which includes sculptural figures and a reflective indoor pond, opened recently as a year-long project meant to highlight the house’s heritage and craftsmanship rather than sell products. Fans of the actor have been posting messages of pride and support after he shared that he is heading from Bangkok to Belgium for the occasion, turning the luxury brand’s name into a widely used hashtag on the day the news circulated.