(#トリッカル1周年) What is the story behind this trend in Social Media today?

The hashtag marks the approaching first anniversary of the Japanese version of the smartphone game Trickcal: Mochi Mochi Cheek Great Operation, a touch-interaction card RPG in which players act as a “教主” guiding adorable “使徒” characters whose cheeks can be poked and stretched. The Japanese service began in October 2025, so the anniversary falls in October 2026.Official promotions began ramping up in mid-September with countdown posts, a special in-game radio-style program featuring popular apostles, a community contest to choose the year’s most iconic memes and catchphrases, and previews of anniversary rewards that include hundreds of free gacha pulls. A live broadcast scheduled for September 23 was set to reveal the full slate of updates, including a new apostle named Joan and story developments. A separate NicoNico special program on September 26 was planned as a celebratory recap featuring the Japanese voice actress of the breakout character Spicky.The game’s Japanese player base grew rapidly after late-2025 memes and MAD videos built around Spicky’s distinctive Korean-language voice lines spread widely, turning the title into a recognizable internet phenomenon beyond its original player circle. Fans have responded with collaborative videos, original artwork, and shared memories of the first year, turning the official countdown into a broader social-media celebration of both the game’s generous anniversary events and the community culture that formed around its characters.


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