(#マックの北海道産じゃがペッパー月見発売) What is the story behind this trend in Social Media today?
The hashtag is trending because McDonald’s Japan launched its limited-time “Hokkaido Jaga Pepper Tsukimi” burger nationwide on September 24, 2026.This item is the second wave of the chain’s 2026 Tsukimi Family lineup, released to mark the 35th anniversary of the original Tsukimi Burger that first appeared in 1991. It is the first burger in the series to use potatoes. The sandwich keeps the familiar steamed egg, 100 percent beef patty, smoked bacon, cheddar cheese and tomato creamy sauce, then adds chunky Hokkaido potatoes mixed with egg salad, soy sauce for Japanese umami, and black pepper for a sharp finish.A new television commercial featuring Shingo Katori began airing shortly before the launch. The pairing was widely noted because both the burger and Katori’s entertainment career started in 1991. On launch day itself the company ran a reply-to-win promotion that required people to use the exact hashtag, which further amplified posts as customers shared their first impressions and plans to try the new item.
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