(#TheVVAANInCinemasNow) What is the story behind this trend in Social Media today?
25-09-2026
I’ll look up the hashtag and today’s coverage so I can explain the story in text only, without accounts or links.The hashtag is a release-day campaign for the new Hindi film The Vvaan, also known as The Vvaan: Force of the Forrest, which opened in theatres today, 25 September 2026.The movie is a folklore fantasy-thriller about Rishi, a rational city man living in Mumbai with his wife, who returns to his ancestral village after years away. He defies a local ban on a forbidden forest, awakens a divine goddess tied to village belief, and is forced to confront powers beyond logic as he tries to protect his people. The story mixes mythology, mystery, forest lore, and some action, and draws on Van Devi temple folklore.It stars Sidharth Malhotra and Tamannaah Bhatia, with Sunil Grover, Maniesh Paul, Shweta Tiwari and Anup Soni in supporting roles. Deepak Kumar Mishra directed it from a screenplay by Arunabh Kumar. The producers are Balaji Motion Pictures, TVF and 11:11 Productions. It is a Hindi 2D film, certified U/A 16+, and runs about two hours and sixteen or seventeen minutes.The project was announced in late 2024 and delayed more than once, first from a 2025 Chhath window, then from May and August 2026, before landing on this Friday. Promoters leaned into mystery-chapter videos, a late trailer, songs, and last-minute ticket pushes. Advance sales were modest rather than explosive, with stronger interest in mass belts such as Uttar Pradesh and Bihar, and early opening-day numbers were described as average. The hashtag itself is the studio and cinema-circuit slogan used today to tell people the film is now playing.