(#ガルアワ2026AW) What is the story behind this trend in Social Media today?
26-09-2026
The hashtag marks the 30th edition of GirlsAward, Japan’s largest fashion and music event, which is being held today at Makuhari Messe. The autumn-winter 2026 show carries the theme “Love Me!!!” to celebrate the milestone, with a key visual created in collaboration with the long-popular character Monchhichi. The concept emphasizes remaining loved over time, much like the character itself.The program features dozens of models, including members of the Sakamichi groups, established names such as Nicole Fujita and Mizuki Yamashita, plus live performances by acts including ONE N’ ONLY, NCT WISH, CANDY TUNE and ふぉ～ゆ～. Regular hosts Ryota Yamasato and Kasumi Mori are joined by guest host Juri Tanaka. The entire event is being streamed live on the official TikTok and LINE VOOM accounts, while attendees and viewers post photos, videos and comments under the hashtag. Official campaigns also encourage posts in exchange for prizes, which further fuels activity across social media.