(#iPhone18DiscountOnCheQ) What is the story behind this trend in Social Media today?
26-09-2026
The hashtag reflects a promotional campaign around a limited-time offer from CheQ, an Indian credit and rewards platform. Shortly after the iPhone 18 Pro and Pro Max went on sale, CheQ began advertising an instant discount of fourteen thousand rupees on those models when customers apply for or use its co-branded AU credit card. Existing app users can also claim the same deal from the rewards section. The combination of a newly launched flagship phone and a sizable cash-off incentive quickly turned the hashtag into a trending topic, with people sharing the offer, discussing whether it is worth applying for the card, and attaching the tag to unrelated posts to ride the visibility.