(Gojek Lebih Murah DiGoPay) What is the story behind this trend in Social Media today?
27-09-2026
The phrase has been circulating widely today because GoPay is running a heavy promotion that lets people book Gojek motorcycle rides directly inside the GoPay app at steeply discounted prices, often advertised as low as one thousand rupiah. Users are posting short personal stories claiming they just tried it, saw the cheap fare appear, and saved money compared with ordering the same ride in the main Gojek app or paying cash. The wording is almost identical across many posts, turning the slogan into a recognizable catchphrase that others copy.The background is GoTo’s longer-term push to make the standalone GoPay app the everyday place for cheap, high-frequency transactions. After government rules cut the platform’s commission on two-wheel rides to eight percent, Gojek adjusted pricing and product names toward an “everyday low price” approach. Pairing that with GoPay-specific vouchers and the convenience of ordering and paying in one app created an easy hook for a coordinated social-media burst. People share screenshots or simple anecdotes of the one-thousand-rupiah fare, the posts multiply, and the slogan trends as both genuine user reaction and amplified marketing.