(The Vvaan) What is the story behind this trend in Social Media today?
30-09-2026
The Vvaan is a newly released Indian folklore fantasy film that hit theatres on 25 September 2026 and is still dominating conversation five days later. It stars Sidharth Malhotra and Tamannaah Bhatia as a first-time pairing and is directed by Deepak Kumar Mishra, the filmmaker behind the grounded series Panchayat. The project is backed by Balaji Motion Pictures and TVF.The story draws on Bihar folklore around a forbidden forest, the protective forest goddess Van Devi, and Chhath Puja rituals. It follows a rational outsider who breaks an ancestral taboo by entering the woods after sunset, awakening supernatural forces and forcing a clash between modern development and ancient faith. Promotional material leaned heavily on this cultural specificity: an early announcement tied to Chhath Puja, a prominent use of the hymn Aigiri Nandini, and the first major cinematic depiction of the festival itself.The teaser, released in late August, exploded online and quickly crossed tens of millions of views. Reactions split immediately. Some viewers praised the atmospheric world-building, the scale, and the attempt to bring regional myth into a mainstream commercial frame. Others dismissed the visuals as looking like a television serial, compared it unfavourably to earlier animal-transformation films, and criticised the acting and effects. A short copyright dispute over the hymn used in the trailer added another layer of noise just before release.Once the film opened, social media shifted from teaser hype to first-look reviews and box-office tracking. Audience opinion remains divided: some call the first half promising and the cultural texture distinctive; many others find the pacing uneven, the songs disruptive, and the second half unable to deliver on the setup. Collections started in the mid-single-digit crores on day one, climbed over the weekend, then settled into weekday numbers helped by discounted tickets. The conversation now centres on whether the film will hold as a mid-budget folklore experiment or fade after the opening week.In short, the trend exists because a high-profile attempt to turn local myth and festival tradition into a big-screen spectacle arrived with massive promotional heat, mixed execution, and enough cultural resonance to keep people arguing about it several days after release.