(Lula) The story behind this trend in Social Media today
02-10-2026
The main social-media trend around Lula right now is the campaign slogan “Bora, Lula,” which has spread through videos, street actions, and artist endorsements in the final days before Brazil’s first-round presidential vote on 4 October 2026.It began as a satirical counter to the opposition chant “Fora, Lula.” On 7 September, content creator Pedro Miranda came across a small roadside protest in which two older people were asking drivers to honk if they supported “Fora, Lula.” He responded by repeatedly shouting “Bora, Lula” in a mocking tone. The clip drew millions of views within about two weeks, was widely copied, and was taken up by supporters even after Miranda himself faced threats and stepped back. The phrase flipped an attack into a call to mobilize.Campaign networks then turned it into an unofficial rallying cry. A collective linked to producer Paula Lavigne put together a video in which artists including Chico Buarque, Caetano Veloso, Gilberto Gil, Paulinho da Viola, Xamã, and Malu Mader repeat “Bora, Lula” and back Lula’s re-election bid. Official campaign channels adopted the line, and it accompanied walks, caravans, and flag actions in capitals and hundreds of other cities under the broader theme that Brazil is “ready for more,” tied to proposals such as ending the 6×1 work schedule and restricting betting platforms.The pattern fits earlier Lula slogans that moved from streets and jingles into lasting political shorthand, such as “Lula Lá” in 1989 and “Lula Livre” during his imprisonment. In the current race the main opponent is Flávio Bolsonaro. On the evening of 1 October, Lula also drew attention by skipping the final Globo presidential debate and appearing instead on the Flow podcast, a format aimed at younger, online audiences, while his rival took part in the televised debate. Parallel online noise includes jokes about a Thai singer also named Lula whose account was flooded by Brazilian followers, and recurring conspiracy claims that the president is a clone or double, but the dominant organized trend is the “Bora, Lula” mobilization.