eric church: Why is this trending now

Eric Church has been trending primarily due to his relief efforts and music releases supporting the recovery from Hurricane Helene in his home state of North Carolina:

Wikipedia

• “Darkest Hour” Royalty Donation: He released the single “Darkest Hour” (Helene Edit) and permanently signed over all publishing rights and royalties to the state of North Carolina to fund long-term disaster relief through his Chief Cares foundation.

  Wikipedia

• “Concert for Carolina”: Church teamed up with fellow North Carolina native Luke Combs to headline the massive “Concert for Carolina” benefit show at Bank of America Stadium in Charlotte, which raised over $24 million for relief operations across the Appalachian region.

  YouTube

• Housing Initiatives: His foundation, Chief Cares, launched “A Blueprint for the Blue Ridge,” an initiative dedicated to building and donating newly constructed homes to help displaced families and local community members recover from catastrophic storm damage.