ASOS latest: Customers told retailer 'has been hacked', tell me about this news today

On Tuesday morning, thousands of ASOS shoppers received an alarming push notification directly through the official ASOS mobile app claiming the fashion retailer had been compromised.

EasternEye

What Happened

• The Notification: The push alert arrived on users’ devices with the title “ASOS HACKED”.

  City AM

• The Message: Written by the alleged attackers, the notification bypassed standard internal communications and addressed company personnel directly:

  “Dear ASOS DPO and IT, we have fully compromised the Snowflake instance. Engage with us, or we will leak it.”

  City AM

• Extortion Link: The alert included a link directing readers to a private Telegram channel to establish contact with the perpetrators.

  EasternEye

Key Details & Impact

• The Systems Involved: The attackers explicitly claimed to have breached ASOS’s environment on Snowflake, a widely used cloud-based data storage and analytics platform. It also demonstrated that the intruders gained sufficient access to leverage the retailer’s customer-facing push notification service.

  The Independent+ 1

• Market Reaction: Following the alerts and widespread customer posts across social media, ASOS shares fell over 10% to 11% during morning trading in London as investors weighed potential legal, regulatory, and reputational fallout.

  Global Banking & Finance Review

• Company Status: As of this morning, it remains unconfirmed how much customer dataif anywas actually exfiltrated, or whether the claim of a total Snowflake compromise is fully accurate. ASOS has been contacted by regulators and media outlets as security teams investigate the breach.

  EasternEye