SANTA CLOUD SKIN SUNSTICK: The story behind this trend in Social Media today
08-10-2026
The phrase “SANTA CLOUD SKIN SUNSTICK” is a coordinated fan trend tied to a product launch today, 8 October 2026.Thai actor and influencer Santa (Pongsapak Udompoch, widely known by the handle and nickname Santapp, and often paired with Perth in fan circles) is the face of L’Oréal Paris Thailand’s new UV Defender Cloud Skin Sun Stick. The brand scheduled a TikTok Shop live session for noon Bangkok time under the theme “Unlocking Cloud Skin Secrets with Santa’s Favorite Sun Stick.” Early buyers of set quantities of the stick (alone or bundled with another UV Defender product) were offered exclusive signed polaroids from the artist.In the days before the live, fan accounts circulated a trend schedule calling for posts to begin around 11:45 a.m. Bangkok time. The designated keyword is exactly “SANTA CLOUD SKIN SUNSTICK,” paired with a campaign hashtag linking L’Oréal’s Cloud Stick to Santa. Supporters have been replying, quoting, and reposting the phrase alongside clips and photos of Santa to push it onto trending lists during the shopping event. The activity is a typical organized fandom boost used for Thai celebrity brand collaborations rather than an organic product meme.