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The news coverage highlights the highly anticipated debut collection by Loris Messina and Simone Rizzo as the new co-creative directors of Moschino during Milan Fashion Week in September 2026. The founders of the independent Milanese label Sunnei took over the creative helm of the iconic Italian heritage house, succeeding Adrian Appiolaza.

Known for their distinct approach blending sharp conceptual wit, community engagement, and interactive performance from their time at Sunnei, the duo faced the challenge of steering a brand historically defined by heavy irony, pop-culture subversion, and playful exaggeration. Reviewers noted that their debut successfully loosened up the brand’s signature humor, striking a balance where the clothes and wearable silhouettes remained clever and culturally relevant without letting the joke completely overshadow the garments themselves.