Chinese Brands Going Global – Worldwide Tour (Europe Stop) holds events in Switzerland, Italy, tell me about this news in (https://www.manilatimes.net/2026/09/26/tmt-newswire/globenewswire/chinese-brands-going-global-worldwide-tour-europe-stop-holds-events-in-switzerland-italy/2433441)
26-09-2026
The news article reports that on September 23, 2026, the Consulate General of the People’s Republic of China in Milan hosted a reception to mark the 77th anniversary of the founding of the People’s Republic of China. Following the reception, Global Times Online hosted a thematic promotional event for the 2026 “Chinese Brands Going Global Worldwide Tour (Europe Stop).”
Key details of the event and tour include:
Attendance: Over 300 guests participated, including political figures, consular corps representatives, overseas Chinese, Chinese-funded enterprise representatives, Confucius Institute staff, and international students, who discussed China-EU trade cooperation and the global expansion of Chinese brands.
Focus Areas: The Europe stop centers on Switzerland and Italy, featuring business visits, trade dialogues, brand showcases, promotional sessions, and one-on-one matchmaking to help Chinese enterprises connect with European markets and local distribution networks.
Featured Brands: Participants included national brands like Fenjiu International and Tsingtao Beer, traditional regional products such as Yunnan Notoginseng, and city brands like Tongzhou (Beijing’s municipal administrative center) and Yiwu.
Practical Engagements: The delegation traveled across Switzerland and Italy to inspect retail environments and hold face-to-face discussions with local distributors regarding market access, consumer habits, and regulatory compliance.
Background: Following its debut in Milan in 2025, the worldwide tour has expanded globally with stops in South America and Europe in 2026, aiming to build bridges between Chinese brands and overseas markets.