Dee Brock, Who Created the Dallas Cowboys Cheerleaders, Dies at 96, tell me about this news in (https://www.nytimes.com/2026/09/27/us/dee-brock-dead.html)

Dee Brock, the founding director of the Dallas Cowboys Cheerleaders, died on September 23, 2026, at herDee Brock, who created and shaped the modern Dallas Cowboys Cheerleaders into a global pop-culture phenomenon, passed away at the age of 96.

A former high school director and educator, Brock was brought in by Dallas Cowboys general manager Tex Schramm in the 1970s to reimagine the sideline entertainment. Rather than relying on traditional high school-style cheer routines, she developed a professional dance team characterized by precision choreography, glamorous presentation, and the now-iconic blue-and-white uniforms.

Under her direction, the Dallas Cowboys Cheerleaders transformed from typical sideline support into an international brand, paving the way for television specials, USO tours, and widespread cultural prominence across professional sports entertainment.