Sacramento Pokémon fans camp outside Target for 30th anniversary card drop, tell me about this news today

Lines wrapped around Target stores in Sacramento and across the country early Friday morning as Pokémon collectors and fans gathered for the latest product drop celebrating the franchise’s 30th anniversary.

CBS News

The frenzy centers on the high-demand Pokémon TCG: 30th Celebration products. At local locations such as the Target on Broadway in Sacramento, lines began forming as early as store closing Thursday night. Dedicated fans arrived with folding chairs and blankets to camp on the sidewalk overnight, with substantial crowds gathered well before doors opened at dawn.

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Many in line highlighted two primary motivations for enduring the overnight wait:

• Beating Scalpers and Markups: Securing the limited items at regular retail price rather than paying inflated aftermarket prices online, where resellers frequently flip sealed boxes at multiple times the original MSRP.

  CBS News

• Fan Community: Collectors noted the friendly, respectful atmosphere among fellow enthusiasts waiting in line together, including parents sharing the tradition with their kids.

  CBS News

Similar scenes unfolded at other major retailers carrying 30th-anniversary promotions and restockssuch as GameStop, Barnes & Noble, and Five Belowdemonstrating that demand for the three-decade milestone release remains exceptionally high weeks into the celebration rollout.